David Gram recalls how the LEGO Group moved from the brink of bankruptcy to become the most powerful brand in the world – by shifting focus back to its core capabilities. He further shares his thoughts on integrating agile processes at LEGO, merging physical and digital experiences, and how to become a diplomatic rebel within large organizations.
David Gram recalls how the LEGO Group moved from the brink of bankruptcy to become the most powerful brand in the world – by shifting focus back to its core capabilities. He further shares his thoughts on integrating agile processes at LEGO, merging physical and digital experiences, and how to become a diplomatic rebel within large organizations.