Innovation Roundtable Insights

38. How to Approach Servitization in the Right Way

May 28, 2019 Ivanka Visnjic, ESADE Season 1 Episode 38
Innovation Roundtable Insights
38. How to Approach Servitization in the Right Way
Chapters
Innovation Roundtable Insights
38. How to Approach Servitization in the Right Way
May 28, 2019 Season 1 Episode 38
Ivanka Visnjic, ESADE

Ivanka Visnjic, Associate Professor at the Department of Operations at ESADE, talks about how companies should approach servitization. During the conversation she talks about the major challenges of moving towards more service oriented models and how companies should reach customer needs to create services that can serve their customers better.

Show Notes

Ivanka Visnjic, Associate Professor at the Department of Operations at ESADE, talks about how companies should approach servitization. During the conversation she talks about the major challenges of moving towards more service oriented models and how companies should reach customer needs to create services that can serve their customers better.