Fredrik Östbye, Group Vice President & Head of Digital Transformation at Grundfos, discusses how digital transformation is approached within the company. Fredrik explains the role of digital platforms within the transformation, how key customer insights can be uncovered, and the challenges to merging hardware with software. He also explains how companies can successfully position themselves within larger digital ecosystems to capture new value.
This episode was recorded at our Innovation Roundtable workshop hosted by Volkswagen in Wolfsburg on Digital Value Creation, Services and Strategies.
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