Innovation Roundtable Insights
The Innovation Roundtable® Insights Podcast features interviews with leading corporate executives and professors in the innovation landscape. Our aim is to delve deep into innovation issues, ask the hard questions and illuminate perspective in key areas, such as innovation culture, emerging tech, digital transformation, and more.
Innovation Roundtable Insights
38. How to Approach Servitization in the Right Way
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Ivanka Visnjic, ESADE
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Season 1
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Episode 38
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Ivanka Visnjic, Associate Professor at the Department of Operations at ESADE, talks about how companies should approach servitization. During the conversation she talks about the major challenges of moving towards more service oriented models and how companies should reach customer needs to create services that can serve their customers better.