Innovation Roundtable Insights

20. Building Capabilities for Opportunity Identification

Marc Gruber, EPFL Season 1 Episode 20

Marc Gruber, Professor of Entrepreneurship at EPFL, shares his research insights on opportunity identification, and discusses the problem of myopia and how firms can systematically identify better opportunities by having cognitive flexibility. Gruber further explains the need for multi-skilled teams and highlights the importance of designing a successful process for opportunity selection.